Bills vs. Jaguars in London to stream online
The Bills’ Oct. 25 game against the Jacksonville Jaguars in London will be the first streamed live online.
“From our standpoint, it’s a historic day to be the first game ever to be played” with a primarily an online audience, Bills President Russ Brandon said.
“The reality is, the way we consume content is far different today than it was when most of us were growing up, especially the millennial generation,” Brandon said. “They take in content in a much different fashion than we do and to be a part of that landscape of where that is heading in the next 10 to 20 years” is exciting. “The NFL is always a thought leader when it comes to how it distributes its content and we’re excited to be a part of it.”
The game will not be a part of the NFL’s Sunday Ticket package on DirecTV.